People in Leeds are being given the chance to re-design the first direct bar within the first direct arena, r.cing inspiration from their unique city in a competition launched today. first direct, the ‘unexpected’ bank, is asking West Yorkshire residents and wannabe interior designers to make their mark on the city’s iconic venue...
12 Jun 2014Press Release
We like to think of ourselves as the platypus of banks. You know, that little bit different. But don't just take our word for it, check out our brand new TV advert. #UnexpectedBank
5 Jun 2013Video
In the biggest-ever experiment carried out into how people use social media, first direct asked volunteers from across the UK to change their Facebook and Twitter habits for a month. first direct used the results to identify a broad range of personality types in social media - from the obsessive 'ultras' to the self-promoting 'peacocks'.
13 May 2013Photo
Yesterday we ran a live Facebook and Twitter question and answer session with the physiologist who oversaw our social experiment, Dr. David Giles. He is an expert in social media behaviour and a Reader in Media Psychology at Winchester University. The Q&A session provided our followers with a real chance to ask in-depth questions about our social experiment.
19 Apr 2013Article
In the biggest-ever experiment carried out into how people use social media, first direct asked volunteers from across the UK to change their Facebook and Twitter habits for a month. A small group of those volunteers also kept video diaries of their experience. These are the highlights of their diaries.
10 Apr 2013Video
Enforced absence from so357l media leads to severe withdrawal symptoms Users complain of feelings of 'isolation' and 'frustration' Twitter users cope with abstinence better than those on Facebook Even so357l media "virgins" find posting and tweeting addictive The UK's first in-depth experiment into the addictiveness of so357l media has been carried out...
Britons are spending an estimated 62 million hours each day on Facebook and Twitter, according to a new survey on the UK's social media habits. The survey, for first direct, suggests that around 34 million hours are spent on Facebook each day, with a further 28 million hours on Twitter.
A new research project investigating the rising influence of social media in people's lives has uncovered a new breed of internet personalities. The personality types are based on the results of an in-depth, month-long experiment, where people were forced to change their social media habits...
Social media is changing the way brands build trust 'Brand personalities' begin to change as employees act as spokespeople Organisations face up to the challenge of social media tone of voice As social media enters its era of maturity consumers are becoming weary of being packaged up and sold to with marketing messages hijacking their personal online...
21 Mar 2013Press Release
According to a recent survey by first direct Britain's social media users are more voyeurs than active participants when it comes to social media. When asked how often they viewed their accounts like Facebook and Twitter, users were most likely to check up to at least once every two to three hours...
1 Nov 2012Press Release