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According to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis, first direct has been voted the UK’s best brand for customer experience in 2018. Based on interviews with over 10,000 UK consumers, more than 300 brands were evaluated, across 10 different sectors.


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According to data collected in an independent consumer survey required by the Competition and Markets Authority (CMA), first direct customers would recommend the bank for its personal current accounts.


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The annual Customer Service Survey from Which? has put first direct at the top of 100 of the largest brands in the UK, across all sectors for the way it treats customers. In order to make this conclusion, Which?


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What would happen if your favourite coffee shop started acting like a bank? With an automated order system producing your caffeine fix based on assumptions, there would be no chance of a tall, soya milk cappuccino with sugar free vanilla syrup and an extra shot of Guatemalan espresso! Well...


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first direct has cut rates across selected two, five and ten year fixed rate mortgages, giving homebuyers a wider choice of mortgage products and longer fixed terms to suit different financial needs. The revised mortgage range, which is available from today (16 February 2017)...


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first direct has launched fdesign, an exciting new platform which allows customers to become directly involved in developing new products and services. After a successful pilot where first direct worked alongside a group of customers to develop improvements to the website firstdirect.com, fdesign is now being rolled out to more customers.


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first direct has been voted the UK’s best brand for customer experience in 2016, according to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis. Based on interviews with over 10,000 UK consumers, more than 280 brands were evaluated, across 11 different sectors.


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first direct will be the main sponsor at Leeds LGBT Pride’s Tenth Anniversary Celebration and join in this amazing celebration in its home city of Leeds and beyond. Tracy Garrad, CEO of first direct, commented: “At first direct we believe doing your own thing is a good thing.


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first direct has cut rates across its award winning two and five year fixed rate mortgage range, giving homebuyers a wider choice of mortgage products to suit different financial needs. The revised mortgage range, which is available from today (Friday 1 July 2016)...


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first direct has been recognised as the UK’s Banking Brand of the Year for an incredible third year in a row at the highly regarded Which? Awards. Which? is the largest consumer body in the UK, and the Awards were launched in 2007 to celebrate and reward companies and individuals that consistently get it right for consumers.


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