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first direct has been voted the UK’s best brand for customer experience in 2016, according to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis. Based on interviews with over 10,000 UK consumers, more than 280 brands were evaluated, across 11 different sectors.


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Britons one step closer to using their body as their password as HSBC and first direct bring voice and touch identification to more than 15 million UK customers More than a third (37%) of people agree that traditional passwords are outdated security measures Customers set to enjoy a simpler and more secure banking experience HSBC and first direct are today...


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Half of Brits baffled by terms such as ‘arrangement fee’ and ‘standard variable rate’. first direct launches comedy video series to demystify mortgage jargon. While nearly half of Brits (46%) claim they understand home-buying terminology, new research shows that actually two thirds – including the most experienced home...


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In the first half of the year, more than half a million bank customers complained about their current accounts. Even though many people in the UK are dissatisfied with their existing bank, they still feel like switching is too much hassle.


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With a score of 86.7 points (out of 100) first direct is once again number one when it comes to customer satisfaction for banks and building societies, according to the latest UK Customer Service Institute report.  The bank has also increased its score across all sectors to come joint second overall, up from third place last year.


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first direct has ranked second overall in the January 2015 UK Customer Satisfaction Index (UKCSI), the national measure of customer service published every six months by the Institute of Customer Service. first direct scored 86.7 points (out of 100) well over the UKCSI average of 76.0 points...


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uSwitch has announced that first direct has come top in 8 out of 9 categories1 in its 2014 Current Account Awards, based on votes from over 10,000 current account customers.  The online and telephone bank, recently named Best Banking Brand by Which? And Most Trusted Financial Provider by Moneywise, ranked top in the Best Current Account...


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A new report published today (2 December) by one of the world’s top management consultancies has named first direct as the bank most recommended by UK consumers.  It completes a hat-trick of major advocacy and service accolades for first direct in recent months...


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 - Part of the bank's drive to simplify products and reward long term relationships From Sunday 24th November 2013, the nine million HSBC and first direct personal current account customers will no longer be charged a fee if the bank declines to pay a transaction due to insufficient funds.


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Recent research* by first direct, winner of the 2013 uSwitch Best Account Opening Service and Overall Best Current Account Provider Awards, has found that 44% of UK adults have never switct.c their current account and a further 27% have only moved their banking once.


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