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For the first time in its 25 year history, leading direct bank first direct is taking its brand onto the high street. Twelve first direct branded cash machines will be installed at various railway stations over the next two weeks. In line with the brand’s positioning as “the unexpected bank”...


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It’s been over a year since we announced the sponsorship of the first direct arena, and now we are once again proud to announce that the 13,000 capacity venue has been awarded the prestigious title of new venue of the year at the Stadium Business Awards in London. The award was judged by a panel of industry experts from around the world...


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People in Leeds are being given the chance to re-design the first direct bar within the first direct arena, taking inspiration from their unique city in a competition launched today.     first direct, the  ‘unexpected’ bank, is asking West Yorkshire residents and wannabe interior designers to make their mark on the city’s iconic venue...


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Some of you may have seen that our latest television advert is back on the box.  Whilst it was off air we won a bronze award at the British Arrows Television Advertising Awards held last month, all thanks to a playful platypus named Barry! Barry is the name of the CGI animation character developed for our latest advertising campaign for television...


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It hardly seems nine months ago that we were rocking out to Bruce Springsteen at the launch night of the first direct arena in Leeds but, believe it or not, the one-year anniversary of our sponsorship is here. Thankfully, it’s been a year that has brought us plenty of excitement as well as some amazing and unforgettable events.


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We like to think of ourselves as the platypus of banks. You know, that little bit different. But don't just take our word for it, check out our brand new TV advert. #UnexpectedBank


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first direct has launched a new fully integrated brand campaign to run across TV, press, digital and outdoor media.  Breaking the category mould, the campaign uses first direct’s quirky and humorous personality in order appeal to a wider audience. Created by JWT London...


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Social media is changing the way brands build trust 'Brand personalities' begin to change as employees act as spokespeople Organisations face up to the challenge of social media tone of voice  As social media enters its era of maturity consumers are becoming weary of being packaged up and sold to with marketing messages hijacking their personal online...


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The first marketing campaign to appear in the Guardian's new 'front page bookmark'  Today first direct launched its 'Picture of Happiness' brand acquisition campaign featuring photographs taken by its customers.  The £1.4m campaign, executed and developed by Story, features a media first arranged by first direct's media agency Mindshare...


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Today first direct launches its new acquisition campaign which sees a return of the cheeky irreverence for which its advertising is famous for.  The messages are aimed at raising awareness of the direct bank's customer service and brand and encourage people to reassess whether they're happy with their existing financial provider.


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