first direct has added new payment functionality to its Banking on the go App, allowing customers to create new beneficiaries and Standing Orders from their mobile device. Customers now have the ability to set up and make payments to major beneficiaries and to family and friends by accessing the mobile banking app using Touch ID or a Digital Secure Key.
20 Jan 2017Press Release
first direct has launched fdesign, an exciting new platform which allows customers to become directly involved in developing new products and services. After a successful pilot where first direct worked alongside a group of customers to develop improvements to the website firstdirect.com, fdesign is now being rolled out to more customers.
13 Dec 2016Press Release
The first direct Future of Banking: Social Customer Service event brought together key figures from the Financial Services and social business industries on Valentine's day to discuss the changing face of customer service in a socially-enabled world. At HSBC HQ, perhaps not the most romantic of Valentine's settings, 6 panellists...
15 Feb 2012Press Release
As first direct uses the first direct Lab to involve customers in choosing its next debit card design, Natalie Cowen, Head of Brand and Communications at the direct bank comments on why they've chosen co-creation to help guide their choices. "Our customers often comment that, whilst they like our stylish black cards...
23 Sep 2011Article
first direct is engaging with both customers and the general public to co-create the bank's products and services through a new online platform called first direct Lab. Launching today, first direct Lab is a social platform that will be populated with content every month such as product designs, service innovations and website concepts.
1 Aug 2011Press Release
first direct, the UK bank that has won plaudits for its engagement in social media, has taken another step towards becoming the UK's leading 'social bank' with the launch of a new Facebook page, facebook.com/firstdirect.
13 Jul 2011Press Release
A survey of business owners and directors conducted by The Carbon Trust Standard Company and first direct has revealed that more than three quarters are unaware of rules being introduced in April to cap carbon emissions amongst businesses.
29 Dec 2009Press Release
Companies should embrace social media as part of their customer service strategy to meet growing demand and consumer expectations, according to new research by first direct. The research revealed that 79 per cent of Brits regularly use social media each month. It also illustrated that a quarter of respondents who share online...
10 Nov 2009Press Release
Please see examples of our "Live" site and online advertising campaign in the attached PDF.
4 Nov 2009Article
We've always loved to chat, which is lucky being a telephone bank! But we wanted to give our customers the opportunity to talk back and let us know how they really feel about us. With this in mind we recently launched our new acquisition campaign - "Live". It works by taking everything that's said about us online, from over 8 million forums...
13 Oct 2009Article