first direct Lab
Skip menus

Search Results

Filter

For the second year running, first direct is sponsoring Europe’s Strongest Man 2017 at the first direct arena in Leeds. With the main event taking place on Saturday 1 April...


Share this (opens in a new window)

first direct has confirmed it will extend its naming sponsorship of Leeds' iconic arena for a further five years. The 13,000 seat venue which opened in July 2013 will now continue to be called the first direct arena until at least 2023. first direct gave its name to the venue before it opened and has worked alongside operators SMG Europe to bring the...


Share this (opens in a new window)

first direct is once again sponsoring the Europe’s Strongest Man event at the first direct Arena in Leeds on 1 April, but this year one of the most famous events – the bus pull – is being held down the road at first direct’s Stourton home. The event features all the famous strong-man events – the car lift, the Atlas Stones, and the bus pull etc.


Share this (opens in a new window)

On Sunday 19 October, festival favourite Jake Bugg will bring his distinctive blend of indie, rock and folk to the first direct arena in Leeds in an exc248ive event, presented by venue sponsor first direct. The gig marks the Leeds-based bank’s 25th anniversary and the first birthday of first direct arena, bringing Jake Bugg and an expected sell...


Share this (opens in a new window)

It’s been over a year since we announced the sponsorship of the first direct arena, and now we are once again proud to announce that the 13,000 capacity venue has been awarded the prestigious title of new venue of the year at the Stadium Business Awards in London. The award was judged by a panel of industry experts from around the world...


Share this (opens in a new window)

People in Leeds are being given the chance to re-design the first direct bar within the first direct arena, taking inspiration from their unique city in a competition launched today.     first direct, the  ‘unexpected’ bank, is asking West Yorkshire residents and wannabe interior designers to make their mark on the city’s iconic venue...


Share this (opens in a new window)

It hardly seems nine months ago that we were rocking out to Bruce Springsteen at the launch night of the first direct arena in Leeds but, believe it or not, the one-year anniversary of our sponsorship is here. Thankfully, it’s been a year that has brought us plenty of excitement as well as some amazing and unforgettable events.


Share this (opens in a new window)

first direct has unveiled its first ever ATM at the first direct arena in Leeds. As a telephone and internet bank, its recent sponsorship deal with the ground-breaking arena has given the direct bank the opportunity to create a very unique cash machine. first direct, which markets itself as the 'unexpected bank'...


Share this (opens in a new window)

first direct announced today that it will give its name to the new and ground-breaking Ara.h in Leeds in a 5 year sponsorship deal.  The 13,000 seat venue which opens in July 2013 will now be called the first direct ara.h.  This is the first major sponsorship the bank has undertaken in its 24 year history and means the name of the multi...


Share this (opens in a new window)

Pictured is Matt Colebrook, CEO of first direct at their headquarters in Leeds, West Yorkshire.  The company has managed to raise over £2.1 million for Childline. Related article: www.newsroom.firstdirect.co m/p...  


Share this (opens in a new window)