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Westlife are no strangers to passing significant landmarks and they have now helped the first direct arena achieve another as the SMG managed venue welcomed its 3 millionth customer through the doors. Kian, Nicky, Mark...


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‘Upfront and Personal: Leveraging data to deliver a genuinely personalized omnichannel experience?’ is a research report published by The Institute of Customer Service and co-sponsored first direct.


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More than half will always return at least one of those extra items Millennials are at the forefront of a new ‘spend & return’ culture created by the widespread availability of free delivery and returns in online shopping, according to a survey by first direct. Almost two thirds (63%) of millennials are now shopping online at least once a week...


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first direct is giving customers a co-creation platform within its app, enabling them to become directly involved in developing new products and services. fdesign Mobile means first direct can share updates with ‘fdesigners’ in a continuous two-way conversation; reviewing the feedback they provide, and making decisions based on what they think and feel.


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After almost a decade of partnership with Northern Ballet, first direct bank has announced it’s increasing its commitment and becoming National Stage & Screen Sponsor, supporting the company as it brings its world-class productions to a wider, more diverse audience.


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first direct customers are now able to make secure peer-to-peer payments seamlessly while using social media apps such as WhatsApp and Facebook Messenger. In another first for UK banking, customers can now use the in...


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first direct has been voted the #1 company in the UK for delivering high quality customer service, according to The Institute of Customer Service. In the latest UK Customer Satisfaction Index, published today, first direct is the most highly rated organisation for customer satisfaction – across all sectors and industries.


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According to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis, first direct has been voted the UK’s best brand for customer experience in 2018. Based on interviews with over 10,000 UK consumers, more than 300 brands were evaluated, across 10 different sectors.


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Mobile banking is now the number one channel of choice for first direct customers. More first direct customers are using the app on their smartphone rather than their computer to manage their current accounts. The switchover took place in August and was confirmed in September’s figures. On average...


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first direct has launched a new offer for existing customers who open a Credit Card or Gold Card. Customers will receive a free night for two at boutique getaway on top of the existing interest free periods on either balance transfers or purchases, depending on the card.* Nick Harrison, Commercial Director at first direct...


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