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According to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis, first direct has been voted the UK’s best brand for customer experience in 2018. Based on interviews with over 10,000 UK consumers, more than 300 brands were evaluated, across 10 different sectors.


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first direct has launched a new offer for existing customers who open a Credit Card or Gold Card. Customers will receive a free night for two at boutique getaway on top of the existing interest free periods on either balance transfers or purchases, depending on the card.* Nick Harrison, Commercial Director at first direct...


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According to data collected in an independent consumer survey required by the Competition and Markets Authority (CMA), first direct customers would recommend the bank for its personal current accounts.


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first direct has been voted one of the best companies in the UK for delivering high quality customer service, according to The Institute of Customer Service. In the latest UK Customer Satisfaction Index, published today, consumers rated first direct in their top ten.


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first direct has wasted no time in optimising its Mobile App to support Face ID on the iPhone X. Face ID technology allows iPhone X customers to log onto the first direct Mobile App and authorise payments using their face. All Apps on the iPhone X which use Touch ID will automatically switch over to Face ID. But by optimising its Mobile App...


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Ahead of the launch of Open Banking in January 2018, first direct is partnering with Bud, a fintech start-up, to trial a new business model, which provides customers with an integrated offering of financial services products and tools from across the market, including those from other providers where most appropriate.


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With its latest brand awareness campaign, first direct bank is looking to position itself as a unique, modern digital bank, with amazing people available 24/7 to help with all the bigger stuff. The 28-year old brand is Britain’s most recommended bank and continues to hoover up awards for customer service across all industries and sectors. The multi...


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The annual Customer Service Survey from Which? has put first direct at the top of 100 of the largest brands in the UK, across all sectors for the way it treats customers. In order to make this conclusion, Which?


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More than one in four UK holidaymakers will rely entirely on cash to cover their spending needs when they go abroad this summer, according to research by first direct. Despite the flexibility and security provided by credit and debit cards, the survey of 2,000 adults found 29% of travellers plan to take only foreign currency on holiday this year. The cash...


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The Apps have been developed in conjunction with customer feedback and are now completely ‘native’ – meaning their look and feel follows the design standards of both operating systems and offers the best possible customer experience. The Apps are now live on iOS and Android, available from the apple store and Google Play Store.


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