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first direct has been voted the UK’s best brand for customer experience in 2016, according to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis. Based on interviews with over 10,000 UK consumers, more than 280 brands were evaluated, across 11 different sectors.


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first direct has been recognised as the UK’s Banking Brand of the Year for an incredible third year in a row at the highly regarded Which? Awards. Which? is the largest consumer body in the UK, and the Awards were launched in 2007 to celebrate and reward companies and individuals that consistently get it right for consumers.


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With a score of 86.7 points (out of 100) first direct is once again number one when it comes to customer satisfaction for banks and building societies, according to the latest UK Customer Service Institute report.  The bank has also increased its score across all sectors to come joint second overall, up from third place last year.


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first direct has ranked second overall in the January 2015 UK Customer Satisfaction Index (UKCSI), the national measure of customer service published every six months by the Institute of Customer Service. first direct scored 86.7 points (out of 100) well over the UKCSI average of 76.0 points...


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uSwitch has announced that first direct has come top in 8 out of 9 categories1 in its 2014 Current Account Awards, based on votes from over 10,000 current account customers.  The online and telephone bank, recently named Best Banking Brand by Which? And Most Trusted Financial Provider by Moneywise, ranked top in the Best Current Account...


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People in Leeds are being given the chance to re-design the first direct bar within the first direct arena, taking inspiration from their unique city in a competition launched today.     first direct, the  ‘unexpected’ bank, is asking West Yorkshire residents and wannabe interior designers to make their mark on the city’s iconic venue...


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Some of you may have seen that our latest television advert is back on the box.  Whilst it was off air we won a bronze award at the British Arrows Television Advertising Awards held last month, all thanks to a playful platypus named Barry! Barry is the name of the CGI animation character developed for our latest advertising campaign for television...


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A new report published today (2 December) by one of the world’s top management consultancies has named first direct as the bank most recommended by UK consumers.  It completes a hat-trick of major advocacy and service accolades for first direct in recent months...


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first direct has officially been named a CoolBrand, in an influential annual initiative to identify the UK's coolest brands. The CoolBrands® list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music.


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Recent research* by first direct, winner of the 2013 uSwitch Best Account Opening Service and Overall Best Current Account Provider Awards, has found that 44% of UK adults have never switched their current account and a further 27% have only moved their banking once.


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