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Amanda Brown, Head of PR at first direct, was interviewed by Mark Frary at the Times Online about first direct's approach to Twitter and social media.  Here's a taster of the article that followed... ..."I'm not sure I want to be followed by my bank.

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first direct has become the first  UK bank to embrace social media with the launch of its new social media newsroom The move comes following the successful launch of the company's presence on earlier this year.

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