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Amanda Brown, Head of PR at first direct, was interviewed by Mark Frary at the Times Online about first direct's approach to Twitter and social media.  Here's a taster of the article that followed... ..."I'm not sure I want to be followed by my bank.


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first direct has become the first  UK bank to embrace social media with the launch of its new social media newsroom  http://newsroom.firstdirect.com. The move comes following the successful launch of the company's presence on twitter.com earlier this year.


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