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As part of a new campaign, the UK's number one bank for customer satisfaction, first direct, is promoting its satisfaction guarantee which gives customers up to £200 when they switch their account to a first direct 1st Account. first direct is so confident that customers will love its 1st Account that as well as giving them £100 when they switch...


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Related article:  www.newsroom.firstdirect.co m/a...


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Related article: www.newsroom.firstdirect.co m/a...


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Related article: www.newsroom.firstdirect.co m/a...


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Companies should embrace social media as part of their customer service strategy to meet growing demand and consumer expectations, according to new research by first direct.  The research revealed that 79 per cent of Brits regularly use social media each month.  It also illustrated that a quarter of respondents who share online...


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We've always loved to chat, which is lucky being a telephone bank!  But we wanted to give our customers the opportunity to talk back and let us know how they really feel about us. With this in mind we recently launched our new acquisition campaign - "Live".  It works by taking everything that's said about us online, from over 8 million forums...


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In a recent survey conducted by Which? Money* first direct came out on top for mortgage customer satisfaction with a score of 91 per cent. The consumer champion found that first direct is well above the average customer satisfaction score for mortgage lenders which increased this year to 62 per cent from 58 per cent last year.


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10 steps to better employee engagement Stewart Bromley, head of people experience at first direct looks at his top tips for an engaged workforce. Last week Peter Mandelson (the man with potentially the best job title in the world)...


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A recent article in the Times highlights the FSA's new ruling on exposing the Banks with the best and worst complaints handling. first direct comes out as one of the best. Related article:


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first direct has swept the board winning six awards, in Moneywise's Customer Service Awards 2009.  The Awards are the result of a six-month long research investigation to find out what Britons really think about their financial services providers.


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