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first direct has swept the board winning six awards, in Moneywise's Customer Service Awards 2009.  The Awards are the result of a six-month long research investigation to find out what Britons really think about their financial services providers.


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Britain is returning to timeless values of respect, honesty and everyday courtesy.  nearly one quarter of people (24 per cent) think that common courtesy is important nine out of ten people claim everyday gestures make them smile one in five say a chat with a stranger makes them happy  30% of Britons have given up their place in a queue for someone else.


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first direct's customer representatives, famous for giving the best service in the business over the phone, are now talking to consumers online in real time through the bank's website, www.firstdirect.com. first direct's webchat service, launched on 9 August, gives the immediacy of a phone conversation with the convenience of email...


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Telephone and internet bank first direct has pulled off a hat-trick by winning the Personal Finance magazine award for best customer service for the third year running. first direct’s service excellence is based on the simple premise of listening to what its customers want and reacting accordingly.


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