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As first direct uses the first direct Lab to involve customers in choosing its next debit card design, Natalie Cowen, Head of Brand and Communications at the direct bank comments on why they've chosen co-creation to help guide their choices. "Our customers often comment that, whilst they like our stylish black cards...


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first direct is engaging with both customers and the general public to co-create the bank's products and services through a new online platform called first direct Lab. Launching today, first direct Lab is a social platform that will be populated with content every month such as product designs, service innovations and website concepts.


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first direct, the UK bank that has won plaudits for its engagement in social media, has taken another step towards becoming the UK's leading 'social bank' with the launch of a new Facebook page, facebook.com/firstdirect.


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A survey of business owners and directors conducted by The Carbon Trust Standard Company and first direct has revealed that more than three quarters are unaware of rules being introduced in April to cap carbon emissions amongst businesses.


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Companies should embrace social media as part of their customer service strategy to meet growing demand and consumer expectations, according to new research by first direct.  The research revealed that 79 per cent of Brits regularly use social media each month.  It also illustrated that a quarter of respondents who share online...


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Please see examples of our "Live" site and online advertising campaign in the attached PDF.


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We've always loved to chat, which is lucky being a telephone bank!  But we wanted to give our customers the opportunity to talk back and let us know how they really feel about us. With this in mind we recently launched our new acquisition campaign - "Live".  It works by taking everything that's said about us online, from over 8 million forums...


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Francis Sullivan, HSBC Adviser on the Environment, Tom Riordan, CEO Yorkshire Forward and Chris Pilling, CEO first direct opening solar panels at first direct Leeds. Related press release: /press/release/first_direct_installs_solar_pa


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first direct, the UK’s most recommended bank, has launched a new dimension to its web site, first direct interactive. www.firstdirect.com/interactive hosts content on the bank’s environmental and community work, what makes the business tick and explain why the chief executive took part in a penalty shoot out competition.


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