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first direct, the UK's most recommended bank, has been named Direct Brand of the Year for 2005 by Precision Marketing magazine, beating off entries from Guinness, Talk Talk, IBM, Gordon's Gin and the British Heart Foundation's high profile 'fatty cigarette' campaign, which took second place.


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On Monday (26 April 2004) first direct, the country’s most recommended bank, launches an account aggregation service for its own customers and non-customers alike. The free service, known as internet banking plus, will be available at www.firstdirect.com.


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Today (16 April 2004) the Lord Mayor of Leeds, Councillor Neil Taggart, officially opens first direct’s new, extended workplace nursery at the banks’s main site in Leeds. first direct has completed an extension that doubles the size of its nursery at Stourton, where the telephone and internet bank employs 2,500 people.


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first direct, the telephone and internet bank, has become the first UK bank to launch an interactive online help agent. The agent, named Cara, begins a 4-month trial this month and will appear on the first direct website (www.firstdirect.com). Cara is a 3D interactive animation who moves, talks and gestures as she responds to users...


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