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first direct, the UK's most recommended bank, is to test the use of a text response mechanism within their press ads, to help prospective customers who are on the move. In a bid to encourage applications from busy people who are inclined to respond to a first direct advert but are not at that moment in a position to call or visit www.firstdirect.com...


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first direct, the UK's most recommended bank, is extending its 0% offer on credit cards. The decision follows the overwhelming success of the existing offer, which has been running since last year. A rate of 0% is available to any customer opening a first direct credit card and transferring at least £500 to it from another credit card or storecard.


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'What Mortgage' gives first direct 4 in a row first direct has been awarded the prestigious 'What Mortgage' award for Best National Lender, for the fourth consecutive year. This is the highest accolade that could be won by a major lender in the 'What Mortgage' awards. The plaudit - which was presented at an awards dinner in London last night...


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Further to the base rate cut announced by the Bank of England last month, first direct has the following interest rate changes to its current account, savings accounts and mortgages. All new rates take effect from today, Wednesday 5th March 2003. Current accounts Bank Account Balances Previous Interest Rate New Interest Rate £1...


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Research from first direct has shown that the average amount spent on Christmas in 2002 was over £700 per person. As a result, many people could now be suffering from a New Year financial hangover if they didn't plan ahead for their seasonal splurge. One of the many benefits with a first direct smartmortgage, on repayment terms...


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first direct, the UK's leading telephone and internet bank, has unveiled a major recruitment drive in Scotland targeting mature employees and people returning to work after having children. The aim of the campaign is to recruit 300 full and part...


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For over 100 years Christmas cards have been the traditional way to send seasonal greetings to family and friends. However, according to new research from first direct, the telephone and internet bank, this tradition could become a thing of the past.


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Over 69%* of UK homeowners have not reviewed their mortgage since moving into their current property, and this complacency could be costing the typical UK mortgage borrower £30,000** in interest. first direct is encouraging all mortgage borrowers to reassess their mortgage requirements to see if they can save money by moving their mortgage elsewhere.


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first direct, the telephone and internet bank, has become the first UK bank to launch an interactive online help agent. The agent, named Cara, begins a 4-month trial this month and will appear on the first direct website (www.firstdirect.com). Cara is a 3D interactive animation who moves, talks and gestures as she responds to users...


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