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research shows good customer service is the match point for customers choosing a current account bank As Wimbledon approaches its second week, tennis fever sweeps the country and the talk of the courts is the importance of a good service game in modern day tennis. Customers, meanwhile, are saying the same applies to switching bank accounts...

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Telephone and internet bank first direct has pulled off a hat-trick by winning the Personal Finance magazine award for best customer service for the third year running. first direct’s service excellence is based on the simple premise of listening to what its customers want and reacting accordingly.

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