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first direct is to reshape its current account and savings products on 1┬áNovember to help customers earn serious money on their savings rather than small change on their current account. Following extensive customer research...


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first direct is writing to all its customers over the next month to tell them about changes to its current account and overdraft products. The changes are aimed at encouraging people to use first direct as their primary bank. According to latest research from Research International*...


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research shows good customer service is the match point for customers choosing a current account bank As Wimbledon approaches its second week, tennis fever sweeps the country and the talk of the courts is the importance of a good service game in modern day tennis. Customers, meanwhile, are saying the same applies to switching bank accounts...


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