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They're under starter's orders - HSBC and first direct look to raise £1000 an hour in marathon charity cycle ride starting in Blackpool

22 Jun 2012


Spare a thought for the ten cyclists from HSBC and first direct starting their 147.5 mile marathon charity cycle ride at 6am from the Golden Mile on Friday 22nd June.  The team are aiming to ride from Blackpool to Bridlington in a leg busting 12 hours to raise £12,500, or just a little over £1000 an hour for ChildLine, the bank's partner charity.


The route will has been devised by the HSBC team to make sure that it's a true challenge for the cyclists involved and will take them over 3338 meters of climb as they head for well-deserved fish and chips on the sea front in Bridlington.


Colin Storrar, Head of HSBC's Contact Centres in the UK, said 'We're very excited about this challenge; it's going to be tough in only twelve hours. But we're ready for it and with lungs full of sea air from the Golden Mile, we'll head off knowing that we're doing it for such a great cause and keeping our pedal power strong.

‘ChildLine is a fantastic and worthy service and if we can raise over £12,500 for 12 hours cycling then it will have been well worth the pain, and I'm sure tears, along the way to help more children in distress or danger.'

You can follow the team's progress on both Twitter (@first_direct) and first direct 's Facebook page and donations can be made to Colin's Coast to Coast JustGiving team page.




For further information please contact Rebecca Hirst on 0113 276 6899, or Amanda Brown on 0113 276 6700, 


Notes to Editors

ChildLine is a service provided by the NSPCC.

first direct started its Charity Partnership with ChildLine in 2009 and to date it has raised over £4m in value (including customer events and sponsorship, direct donations and pro-bono support).  first direct will continue its support throughout ChildLine's 25th anniversary year in 2012.

Some of the ways that funds raised will help give children a voice include:

£4 could ensure that, when a child plucks up the courage to ask someone for help, ChildLine is there to answer their call.

£17 could pay for the free phone costs for every call to one volunteer counsellor for a fortnight, so that children can continue to access ChildLine free of charge.

£24 a month for a year could answer six calls from children, at least one of whom is likely to be phoning because they worried about being physically or sexually abused.

£42 could pay for a child who may have nowhere else to turn to receive confidential, one to one counselling about any issue that's important to them.

£1,600 could recruit and train a volunteer ChildLine counsellor, who in their first year will be able to help up to 200 children through their worries and distress.

About the NSPCC

The NSPCC is here to end cruelty to children in the UK by fighting for their rights, listening to them, helping them when they need us and making them safe.

We provide national services such as ChildLine and our Helpline for concerned adults to provide support for all children. Our local services focus on the most acute forms of abuse and the most vulnerable, highest risk children working in areas such as sexual abuse or children under one so that we can bring help, advice and treatment to children at risk or those who have been abused.

For more information about the NSPCC visit

ChildLine - 0800 1111 /


For the latest updates, visit the first direct Newsroom or follow us on Twitter.


first direct facts

  • Winner of the Which? Best Financial Provider award 3 years running
  • Top financial institution in the Which? Customer Satisfaction Survey with an all-time high of 93%
  • Ranked first in the Retail Banking Satisfaction Study by J D Power & Associates for two years running
  • Recently (Feb 2012) received 90% customer satisfaction in a survey carried out by

first direct provides both telephone banking and online banking services to its 1.2m customers.  It offers a full range of personal banking products including its award winning Current Account and offset mortgages.

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