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Northern Ballet and first direct bank win major award

03 May 2018

Northern Ballet and first direct bank named winners of Best Corporate Partnership Award at the 2018 Emcees Awards

Northern Ballet and first direct bank are delighted to have won the award for Best Corporate Partnership at the 2018 Emcees Awards. The awards, which were set up by =mc and the National Arts Fundraising School, recognise and celebrate the achievements of those working in the arts and culture fundraising sector.

The accolade was awarded to Northern Ballet and fellow Leeds-based company first direct bank, who committed an incredible six-figure sponsorship towards branding Northern Ballet’s tour lorries. The three lorries travel the length and breadth of the UK transporting Northern Ballet’s sets, costumes and equipment over thousands of miles on tour, increasing the visibility and awareness of two of Leeds’ leading brands.

The lorries, which first hit the road in September 2017 marked the next phase of a long-term partnership with first direct bank who have been supporting Northern Ballet since 2010 and are currently their National Tour Sponsors.

Zoë Walker, Head of Development at Northern Ballet, said: ‘We are delighted to have won this award, which is an incredible reflection on the creative, innovative partnership that has grown between Northern Ballet and first direct bank. Touring is at the very heart of what we do at Northern Ballet; our aim is to reach as many people as possible nationwide through the joy of dance. Our lorries are integral to our ability to tell our stories across the country and it has been a pleasure to work with first direct to create something so unique and visually inspiring that promotes our respective brands, whilst quite literally keeping us on the move.’

Zoe Burns-Shore, Head of Brand & Marketing at first direct , said: ‘We are proud to be National Tour Sponsor of Northern Ballet, a world-class company delivering fantastic experiences for people throughout the country. Not only do we share a hometown in Leeds but we share the same values; we both dare to be different and good is never enough. The lorries are a fantastic example of the bold and pioneering partnership that continues to evolve between our organisations.’

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