first direct Lab
Skip menus

Joe Gordon announced as new Head of first direct

31 Jan 2017

Joe Gordon has been appointed as the new Head of first direct , the UK’s number one bank for customer satisfaction and recommendation*.

Effective mid-February, Joe replaces Tracy Garrad, who (pending final regulatory approvals) will be taking over as CEO of HSBC in the Channel Islands and Isle of Man.

Joe will lead the award-winning HSBC-owned bank. He is familiar with first direct having joined in 2016 as Head of Contact Centres. Joe has worked in the retail customer service industry for the last ten years in roles with Sainsbury’s, BT plc, and most recently HSBC.

Joe Gordon said: “I can’t wait to lead a bank that’s recognised as one of the top brands in the UK, and is constantly leading the pack for customer service. first direct is truly focussed on delivering an amazing banking experience to all its customers. I’m looking forward to building on the good work of the team here and further developing the pioneering spirit which people associate with first direct .”

Commenting on the appointment, Francesca McDonagh, Head of Retail Banking and Wealth Management, UK & Europe at HSBC, said: “I’m delighted to welcome Joe into this key role at first direct ; he’s a talented leader with a proven track record of delivering excellent customer service. I would like to express my gratitude to Tracy for the considerable contribution she made to first direct over the last four years, and wish her all the best in her new role.”

*TNS Customer Recommendation Index (CRI)


+ 0 like this
Share this (opens in a new window)

You may also be interested in …

Not saving replaces debt as Britons' biggest financial regret   For the second year running first direct has surveyed UK adults asking for their biggest financial regrets.  Results show that overall the British public was more unhappy with their finances in 2011 (48%) than 2010 (36%).

Share this (opens in a new window)

At Grand Designs Live on Friday May 7 at 12.00, first direct will be supporting and taking part in a debate titled 'Go green - save money'.   Chaired by Kevin McLeod, the debate will include Duncan Clark - strategy director of the 10:10 campaign, Michaela Wright - first direct's head of corporate and social responsibility and Richard Woods...

Share this (opens in a new window)