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first direct 's current account service leads the way yet again

30 Nov 2011

first direct 's current account  has won The Personal Finance Awards 2011/12 by themoneypages.com for the second year running, hot on the heels of its recent J D Power and Associates top ranking for customer satisfaction.

The Personal Finance Awards 2011/121 were held last night and first direct was overjoyed to once again take home the award for Best Current Account for its 1st Account, having won in the same category in 2010/11. The awards received over 7,000 votes from the public and the final winners were decided by an expert panel.

The J.D. Power and Associates 2011 UK Retail Banking Satisfaction StudySM 3 measured customer satisfaction with banks in the UK based on six factors including problem resolution and product offerings.  first direct was awarded 5 out of 5 and outstripped the average by 85 on a 1,000-point scale4 coming top of the poll for the second year running.

Chief Executive, Mark Mullen commented, 'It's fantastic to see that our customers are shouting loud to let the industry know that we're leading the way in service and banking.  It's been something we've worked day and night for since we started and it's great to win these awards to show we're still doing it better than the rest.'

So far this year first direct has won a total of 37 awards5 including the 2011 Which? Best Financial Services Provider.

>ends<

For further information on this press release please contact Rebecca Hirst on 0113 2766899 or Rebecca.hirst@firstdirect.com or Amanda Brown on 0113 2766700 or Amanda.brown@firstdirect.com.  

Notes to Editor

1The Personal Finance Awards is run by www.themoneypages.com. This year is the 14th year for the annual awards. http://www.themoneypages.com/latest-news/personal-finance-winners-announced/

 

2The categories and nominees are given to a panel of judges made up of personal finance professionals (Inc. press) and IFAs along with the judging criteria.  Each nominee is marked out of a score of 5. The highest average score out of 5 dictates the winner and next highest average score the highly commended position.

 

All nominees can be viewed on the website - http://www.themoneypages.com/201112-nominees/

3 About J.D. Power and Associates
J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies
McGraw-Hill is a leading global financial information and education company that helps professionals and students succeed in the Knowledge Economy. Leading brands include Standard & Poor's, S&P Capital IQ, S&P Indices, Platts energy information services and McGraw-Hill Education. With sales of $6.2 billion in 2010, the Corporation has approximately 21,000 employees across more than 280 offices in 40 countries. On September 12, 2011, the Corporation announced its intention to separate into two public companies - McGraw-Hill Markets (working name), primarily focused on global capital and commodities markets and McGraw-Hill Education focused on digital learning and education services worldwide. Additional information is available at http://www.mcgraw-hill.com/.

4The 2011 UK Retail Banking Satisfaction Study is based on responses from 3,899 customers of banks throughout the UK. The study was fielded in September and October 2011.  first direct offers only direct service channels, but customers may utilise the branch network of parent company HSBC. first direct 's performance in the study includes ratings for first direct /HSBC ATMs and branch facilities.

 

5first direct 's awards 2011

Month

Awarding Body

Award Title

January

Moneynet Personal Finance Awards

Winner: Best Fixed Rate Mortgage Provider

January

Moneynet Personal Finance Awards

Winner: Best Current Account (debit balance)

January

Consumer Moneyfacts Awards

Winner: Best Current Account Provider

January

Consumer Moneyfacts Awards

Highly commended: Remortgage Buyers' Choice

January

Consumer Moneyfacts Awards

Highly commended: Best Online Savings Provider

January

Consumer Moneyfacts Awards

Commended: Best Customer Service

March

Which? Recommended Provider

Current Account Providers

March

Which? Recommended Provider

Savings Providers

March

Which? Recommended Provider

Credit Card Providers

April

Which? Recommended Provider

Mortgages

May

Business Charity Awards

Highly Commended for Employee Engagement

May

Satmetrix UK Customer Loyalty Net Promoter Benchmarks

Winners in the Banking Sector

May

DRUM Awards

Commendation: Direct and Promotional Strategy

June

Moneyfacts Awards

Highly commended: Best Variable Rate Mortgage Provider

June

Moneyfacts Awards

Highly commended: Best Remortgage Provider

June

Moneyfacts Awards

Highly commended: Best Tracker Rate Mortgage Provider

June

Moneyfacts Awards

Highly commended: Best Bank Mortgage Provider

June

Moneywise Awards

Highly commended: Best Lender for Current Account Offset Mortgages

June

Moneywise Awards

Highly commended: Best Lender for Flexible Mortgages

June

Moneywise Awards

Highly commended: Best Lender for Lifetime Tracker Mortgage

July

Corpcomms Digi Awards 2011

Most Innovative Product - iPhone App

July

Moneywise Customer service awards 2011

Cash ISA - online service

July

Moneywise Customer service awards 2011

Credit Card - call centre service

July

Moneywise Customer service awards 2011

Credit Card - online service

July

Moneywise Customer service awards 2011

Current Account - call centre service

July

Moneywise Customer service awards 2011

Mortgage - application process

July

Moneywise Customer service awards 2011

Mortgage - competitive rate of interest

July

Moneywise Customer service awards 2011

Savings Account - online service

July

Moneywise Customer service awards 2011

Most trusted Credit Card provider

July

Moneywise Customer service awards 2011

Most trusted Mortgage provider

July

Moneywise Customer service awards 2011

Most trusted Savings Account provider

July

Moneywise Customer service awards 2011

Most trusted Travel Insurance provider

July

Moneywise Customer service awards 2011

Overall Most Trusted Provider

July

Which Awards 2011

Best financial service provider

August

CoolBrands 2011-12

CoolBrands status

November

J D Power and Associates

Ranked top in the 2011 UK Retail Banking Satisfaction Study

November

The Personal Finance Awards 2011/12

Winner: Current Account category

 

 

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