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first direct welcomes the World’s Strongest Man to Leeds

07 Mar 2018

After the Beast from the East first direct welcomes the Beast from Stoke-on-Trent

first direct has welcomed Eddie – the Beast – Hall to its Leeds headquarters to kick off the promotion of Europe’s Strongest Man 2018.

This will be the third year first direct has sponsored the iconic TV event, which is once again being filmed at the first direct arena in Leeds on 7 April 2018. In 2017 over 10,000 people crammed into the arena to get a glimpse of their heroes, in an event won by Eddie.

Joe Gordon, Head of first direct , said: “We’re really proud of our relationship with Europe’s Strongest Man, and Eddie Hall is a good friend of first direct . We’ve had ‘The Beast’ onsite before and he’s a handy man to know. Last time he was here he helped us move some buses in the car park, and this time he’s brought his 30kg hammer so we might see if he’ll help some refurbishing. On behalf of first direct we can’t wait to see him in action again in April. Good luck Eddie!”


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