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first direct to sponsor the Grand Village at Grand Designs Live

16 Mar 2009

Media 10, organisers of Grand Designs Live 2009, today announced an exciting sponsorship agreement with first direct to be the sponsors of this year's Grand Village section, for the upcoming Grand Designs Live, London, from 25th April - 4th May 2009. 

first direct , the UK's leading offset mortgage provider, will be the official sponsor of the Grand Village section at this year's show. The Grand Village will feature a series of new build dwellings that will demonstrate their eco credentials to visitors and showcase the very latest in building design, demonstrating how architects and designers alike are taking the steps to address the issue of sustainable living, pushing the boundaries of design and construction. 

first direct is the first bank to receive the Carbon Trust Standard after reducing its carbon emissions by over 14% from its 2007 levels resulting in an annual saving of £200,000 a year off its energy bills.  The bank has a site on, offering valuable advice from the Carbon Trust on how customers can reduce their own carbon footprint and save money. 

The Grand Village will showcase examples of the most innovative and advanced energy efficient homes, boasting the utilization of healthy and sustainable materials, systems and finishes. Each property incorporates high-end and green features that will define the future of sustainable builds. From ground breaking small dwellings, kit houses to garden pods, visitors can explore and experience the future of eco living. 

first direct 's sponsorship rights include extensive ground Level branding across the Grand Village, offering opportunities for first direct to interact directly with consumers. This includes brand presence across print, email media and promotional materials, as well as the opportunity for the brand to interact directly with consumers. As part of the deal first direct will be the sponsor of 'Best Redesigned House' category at this year's Grand Designs Awards, to be held during Grand Designs Live, London 2009. 

Visitors to first direct's own stand located in the Grand Village will be able to view different home redesigns, from renovation projects to simple makeover solutions in a ground breaking and interactive way.  first direct will be one of the first companies in the UK to showcase Microsoft Surface, a newly launched flat screen technology (in the shape of large coffee tables), that can "read" multi-touch gestures thanks to cameras inside the machine. Using Surfaces, first direct will give visitors to the show a unique way to bring their home redesign and home improvement ideas to life and instantly learn how the costs of any projects could be financed using an offset mortgage. 

Lisa Wood, Head of Brand for first direct commented: "We're very excited about the sponsorship.  The audience of Grand Designs is a perfect fit for first direct and we know many of our customers are fans of the show.  Our main focus is going to be demonstrating  through the latest Surfaces technology, how visitors can redesign their homes, on a Grand or small scale, and how they can make their money work harder through the  benefits of offset mortgages." 

Nancy Baughen, Sponsorship Manager for Media 10, organizers of Grand Designs Live, added: "We have some really strong premium brands on board this year, each having great synergy with the show, offering us additional support for all of our onsite activities, and allowing us to present what we hope will be the best show to date.  All of our sponsors support is extremely positive given the current economic climate." 


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