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first direct sponsors 12th annual Leeds Pride celebrations

01 Aug 2018

Banking in black and white, living in full colour

first direct bank is thrilled to be the official platinum partner of the 12th Leeds LGBT Pride celebrations on Sunday 5 August.

For 28 years first direct has been part of the community in Leeds, working with a bunch of open-minded, creative people to create a bank like no other. We’ve been a proud supporter of Leeds Pride for three years now, and it’s an opportunity for us to show our strong support for everyone in this community – and have some fun too!

Joe Gordon, Head of first direct , commented: “Leeds Pride is a fantastic event for everyone to come together and celebrate diversity and inclusion. Our own Pride Network – supporting our own LGBT colleagues – is well established, and first direct promotes a truly inclusive environment for everyone who works with us.”

As part of the HSBC group, the first direct Pride Network is supporting its customers and employees from the lesbian, gay, bisexual and transgender community (LGBT+) at a range of Pride events around the UK and the world. We are committed to making the HSBC Group a more inclusive organisation where people feel they can be themselves, and where our workforce is as diverse as the customers we serve.

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first direct will be the main sponsor at Leeds LGBT Pride’s Tenth Anniversary Celebration and join in this amazing celebration in its home city of Leeds and beyond. Tracy Garrad, CEO of first direct, commented: “At first direct we believe doing your own thing is a good thing.


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