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first direct picks up Which? Award for Best Financial Services Provider

19 May 2010

first direct has been named best financial services provider at the 2010 Which? Awards*, beating stiff competition from The Nationwide Building Society and Co-operative Bank. 

Over the last 12 months, first direct has achieved Which? Recommended Provider status for its current accounts, savings accounts and credit cards, as well as scoring consistently well in Which?'s customer satisfaction surveys. 

Which? chief executive, Peter Vicary-Smith, says: 

"To win a Which? Award, not only must a company offer outstanding products or services, it must also deliver exceptional value and a great customer experience. first direct is a deserved winner of this year's Which? Award for Best Financial Services Provider." 

first direct CEO, Matt Colebrook, says: 

"It's a great honour to win this highly coveted Which? Award for Best Financial Services Provider.   We always pride ourselves on pioneering amazing service, but being recognised by the leading independent consumer champion confirms we're on the right track."

Ends

 

Notes to editors

 

*The Which? Awards are entirely independent.  Businesses can't put themselves forward for an award - they are chosen on the basis of Which?'s rigorous research and feedback from Which? members. 

 

Full list of Which? Awards 2010 winners:

 

  • > BEST AIRLINE - Air New Zealand
  • > BEST AUDIO-VISUAL - BRAND Panasonic
  • > BEST CAR MANUFACTURER - Skoda
  • > BEST DOMESTIC APPLIANCE BRAND - Miele
  • > BEST FINANCIAL SERVICES PROVIDER - first direct
  • > BEST ONLINE RETAILER - Johnlewis.com
  • > BEST RETAILER - Richer Sounds
  • > BEST TECHNOLOGY SERVICES PROVIDER - O2
  • > THE GOOD FOOD GUIDE READERS' RESTAURANT OF THE YEAR - The Swan at Southrop (South West)
  • > WHICH? LOCAL BUSINESS OF THE YEAR - SMD Electrical Services Ltd, Surrey (South East)
  • > WHICH? CONSUMER CHAMPION AWARD - Stewart Mackenzie

 

Which? is the leading independent consumer champion in the UK. We provide impartial, expert information on products and services in our magazines, books and online to help consumers make more informed choices, and we campaign on issues that matter to all consumers, from food to finances, health to estate agents. For more information on how we can help you, visit http://www.which.co.uk/campaigns

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first direct has been named Best Financial Services Provider by Which? for the third year in a row. The awards publicly recognise and celebrate the very best businesses in the UK that consistently get it right for consumers and the bank fought off stiff competition from The Co-op, Yorkshire Building Society and John Lewis to take the prized award.


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94% of first direct's customers rate the customer service they receive on their current account as good or very good - the highest positive response for any institution in any category of the This is Money awards...


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