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first direct nearly doubles its fundraising target for ChildLine

31 Jan 2013

Thanks to the generosity of its staff and customers, first direct * has smashed its 2012 fundraising target, raising over £485,000 for ChildLine, the UK's free, confidential 24-hour helpline and online service for vulnerable children and young people provided by the NSPCC. 

Since it was set up in 1986, ChildLine has counselled over 2.9 million children and the money raised by first direct in 2012 could help over 120,000 more children and young people speak to a ChildLine counsellor. .  Since the charity partnership began in 2009, the direct bank has raised a phenomenal £4.7 million for the worthwhile cause. 

Peter Liver, Director of ChildLine Services said: 

"Even after 26 years, there is just as much need for ChildLine's crucial service as ever. We know we are saving lives and protecting children from pain every day, but we could not answer a single child without the support we receive from public donations and businesses like first direct ." 

Mark Mullen, CEO of first direct commented: 

"We're delighted to have been part of ChildLine's success.  Our charity partnership with ChildLine is very important to us as family sits at the heart of first direct and I'm really proud that our people and customers have once again gone above and beyond to help vulnerable children and young people throughout the UK." 




For further information please contact Rebecca Hirst on 0113 276 6899, or Amanda Brown on 0113 276 6700,  

Notes to Editors  

On Monday 28 January first direct celebrated its achievement with its people - photos.

* Figures raised include HSBC's UK contact centres 

For the latest updates, visit the first direct Newsroom or follow us on Twitter

first direct facts

  • Winner of Best Lender for Offset Mortgages - Moneywise Mortgage Awards June 2012
  • Winner of the Which? Best Financial Provider and Moneywise Most Trusted Financial Provider awards 3 years running
  • Top financial institution in the Which? Customer Satisfaction Survey with an all-time high of 93%
  • Ranked first in the Retail Banking Satisfaction Study by J D Power & Associates for two years running
  • Recently (Feb 2012) received 90% customer satisfaction in a survey carried out by

first direct provides both telephone banking and online banking services to its 1.2m customers.  It offers a full range of personal banking products including its award winning Current Account and offset mortgages.


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