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first direct named best provider in the market by

10 Jan 2012

Only 9 days into the New Year and first direct has won the 'Overall Best Provider in the Market' award. 

On Monday announced the winners of their inaugural awards, the 'Supers', for banks and building societies that offer the best products and services to customers. 

The awards for 2011 financial products include six categories; Best Provider for Credit Cards, Current Accounts, Savings, Mortgages, Loans and for the Overall Best Provider in the Market. 

The winners of the awards were decided based a number of things, including:

  • popularity of products across the site
  • appearance in newspaper best buy tables
  • results of the MoneySupermaket customer service survey. 

A panel of judges determined the final winners, taking into account:

  • product range in each category
  • product features, terms and conditions
  • market innovation. 

Mark Mullen, CEO commented:

"It's wonderful to win an award so early in the year, it really inspires our people to keep up the good work.  The fact that's readers have a say in the winner only adds to the pride I feel for my team."


For further information please contact Rebecca Hirst on 0113 2766899 or or Amanda Brown on 0113 2766700 or


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