first direct launches a Windows Phone 8 version of its ‘Banking on the Go’ mobile App
26 Jun 2014
Today (26 June 2014) first direct has launched a Windows Phone 8 version of its ‘Banking on the Go’ mobile App. This follows on from its recently added BlackBerry 10 App and means the bank’s mobile offering is now available across four platforms (iOS, Android, BlackBerry 10 and Windows Phone 8).
The move comes as the mobile usage of first direct customers continues to increase. In March 2014 nearly 50% of all visit to first direct ’s website came from a mobile device (phone or tablet)*, a significant increase from March 2013 (30%). If this trend were to continue, mobile visits would very quickly overtake desktop usage amongst the direct bank’s customers.
Sean Barton, Head of Digital at first direct commented:
“We’re always striving to improve our mobile offering as we know that this is fast becoming our customers’ channel of choice.
“It’s important that we give our customers the opportunity to bank with us using whichever method they prefer, regardless of the mobile device they’ve chosen.
For further information please contact Rebecca Hirst on 0113 276 6899, firstname.lastname@example.org or Amanda Brown on 0113 276 6700, email@example.com
Notes to Editors
* Source: first direct : 47% of all visits to first direct ’s public website, www.firstdirect.com, were made using a Smartphone or tablet in March 2014. In March 2013 31% of all visits to first direct ’s public website were made using a Smartphone or tablet.
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