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first direct is the most loved savings brand

14 Jan 2010

In December 2009 asked their readers what they thought about the financial products they use.  The results are in and first direct have come top in 5 categories including achieving 'the most loved savings brand'.

All votes were cast by existing customers of hundreds of personal finance products, meaning these awards are a true reflection of real-life financial experiences.

They asked readers for verdicts on their credit cards, bank accounts and insurance policies.

Commenting on the awards, head of consumer finance, Ed Bowsher, said:

"Our awards celebrate the very best personal finance providers in the UK. Picking the right financial product is a difficult decision for most people. What could be simpler than following the recommendations of other bank customers?"

Paul Say, Head of Marketing at first direct said:

"It's wonderful to do so well in awards that are voted for by customers. Our aim is to be the UK's most loved bank and these awards confirm we're heading in the right direction."

first direct 's results:

Savings Category

  • Most loved (overall winner) - WINNER: first direct
  • Consistency - WINNER: first direct
  • Customer service - WINNER: first direct
  • Accessibility - WINNER: first direct

Current Account Category

  • Customer service - WINNER: first direct
  • Overdraft rate - CHEER: first direct
  • Charges and fees - CHEER: first direct

Credit Card Category

  • Customer service - CHEER - first direct
  • Most Loved (overall winner) - CHEER: first direct


Notes to editors:

These awards are based on the results of an online survey of 2,046 readers conducted in December 2009.

For further information on the press release please contact Rebecca Hirst 01132 766899 or Amanda Brown 01132 766700

For further information about first direct please visit or

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