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first direct has confirmed it will extend its naming sponsorship of Leeds' iconic arena for a further five years. The 13,000 seat venue which opened in July 2013 will now continue to be called the first direct arena until at least 2023. first direct gave its name to the venue before it opened and has worked alongside operators SMG Europe to bring the...


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first direct is once again sponsoring the Europe’s Strongest Man event at the first direct Arena in Leeds on 1 April, but this year one of the most famous events – the bus pull – is being held down the road at first direct’s Stourton home. The event features all the famous strong-man events – the car lift, the Atlas Stones, and the bus pull etc.


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first direct has cut rates across selected two, five and ten year fixed rate mortgages, giving homebuyers a wider choice of mortgage products and longer fixed terms to suit different financial needs. The revised mortgage range, which is available from today (16 February 2017)...


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A new study from first direct investigating the views of ‘boomerang’ kids and their parents suggests the re-joining of the ‘family unit’ is frequently more mutually beneficial than is reported, with multi-generational households forming new improved relationships with each other.


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Joe Gordon has been appointed as the new Head of first direct, the UK’s number one bank for customer satisfaction and recommendation*. Effective mid-February, Joe replaces Tracy Garrad, who (pending final regulatory approvals) will be taking over as CEO of HSBC in the Channel Islands and Isle of Man. Joe will lead the award-winning HSBC-owned bank.


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