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On 1st October 2004 first direct, the UK’s leading telephone and internet bank, will celebrate its 15th birthday. Since opening on Sunday 1st October 1989 the UK’s most recommended bank has never closed. first direct is making a special effort to thank those customers who have been with the UK’s No.


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A new e-Savings Account paying 5.00% AER will be launched by first direct next week (from 8 September 2004), offering savers a great rate to match its top customer service. The immediate access account will pay interest monthly on balances between £1 and £50,000 and must be opened and managed online at www.firstdirect.com...


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savings Following the Bank of England’s decision on 5 August 2004 to increase the base rate by 0.25%, first direct is passing on the full benefit of the rise by increasing the interest rate paid on all of its savings accounts by 0.25% with effect from 1 September...


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research shows good customer service is the match point for customers choosing a current account bank As Wimbledon approaches its second week, tennis fever sweeps the country and the talk of the courts is the importance of a good service game in modern day tennis. Customers, meanwhile, are saying the same applies to switching bank accounts...


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Telephone and internet bank first direct has pulled off a hat-trick by winning the Personal Finance magazine award for best customer service for the third year running. first direct’s service excellence is based on the simple premise of listening to what its customers want and reacting accordingly.


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