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  • 20th Aug 2010

    Usual suspects fail to make customers smile, says Which? Money  

    (Press release created by Which? Money) The big high street banks continue to fall short of customers' expectations, with the smaller banks, such as first direct and Smile, yet again topping the Which? Money People's Choice poll*. The consumer champion's annual round-up of Which?

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  • 30th Jul 2010

    Savers kept in the dark about rate changes, finds Which?  

    (Release courtesy of Which? Money.) Many savings providers fail to keep their customers informed about important changes to interest rates on their accounts, according to new research from the experts at Which? Money*.

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  • 18th Jun 2010

    first direct romps to victory with 13 Moneywise Awards including Most Trusted Financial Company  

    Last night at the Moneywise Customer Service Awards direct bank first direct was named the UK's most trusted financial brand in 2010, according to research by Moneywise magazine. The overall winner first direct was widely praised in the survey. One satisfied customer said:  "Best customer service around and they are always there on the end of the phone...

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  • 9th Mar 2010

    first direct is named as the most trusted current account provider by This is Money  

    94% of first direct's customers rate the customer service they receive on their current account as good or very good - the highest positive response for any institution in any category of the This is Money awards...

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  • 29th Jun 2009

    first direct clears up at the Moneywise Customer Service Awards 2009  

    first direct has swept the board winning six awards, in Moneywise's Customer Service Awards 2009.  The Awards are the result of a six-month long research investigation to find out what Britons really think about their financial services providers.  More than 10...

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  • 30th Jan 2009

    first direct Fireman Advert 2009  

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  • 30th Jan 2009

    first direct Extra Service Advert 2009  

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  • 18th Sep 2007

    first direct reshapes the current account  

    first direct is to reshape its current account and savings products on 1 November to help customers earn serious money on their savings rather than small change on their current account. Following extensive customer research...

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  • 11th Oct 2006

    first direct announces changes to current account and overdraft products  

    first direct is writing to all its customers over the next month to tell them about changes to its current account and overdraft products. The changes are aimed at encouraging people to use first direct as their primary bank. According to latest research from Research International*...

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  • 23rd Jun 2004

    game, set and switch  

    research shows good customer service is the match point for customers choosing a current account bank As Wimbledon approaches its second week, tennis fever sweeps the country and the talk of the courts is the importance of a good service game in modern day tennis. Customers, meanwhile, are saying the same applies to switching bank accounts...

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